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A link consists of the link text and the link destination. Links enable readers to jump to related information with a single click. Links are one of the advantages of online reading because they enable readers to make their own decisions about how to access information.
However, links pose challenges for communicators. Too many links clutter text and can distract readers. Too few links mean readers might have difficulty finding the supplemental information that they need when looking at a screen of text, which lacks the context of a printed page.
Where to Place Links
When considering which links to create, anticipate paths that your readers are likely to take. Which associations are likely to benefit them? Let the readers’ needs, expectations, and interests guide you. Create links that would support good decision-making.
When readers must follow a certain sequence through your content, for example, when following a procedure, limit their choices by reducing or eliminating links. At the least, guide readers with additional explanatory text.
Except for such instances, your goal is to provide opportunities, not to order them around. However, do not make these opportunities endless. You must set priorities in your documents and point your readers in relevant directions.
The following list suggests ways to use links in online documents.
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